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Ads. But sites like 4chan is more of a community-focus site and they don't really focus on making money. Here is a post about 4chan's revenue:

http://www.homethinking.com/brontemedia/2009/02/22/4chanorg-...

The revenue is enough to cover the hosting plus maybe a few hundreds extra. That's all.

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What I actually meant to ask is not how do they make money, if they make money, or even if it is their goal to make money but if you were in moot's shoes and you wanted to turn page views into money, what would you do?

Invent http://icanhascheezburger.com/? ;)

But seriously, not being commercially driven is what gives the chans their credibility. Commercializing that crowd is a million dollar question. Now that moot has taken VC, it will be interesting to see how his new project will monetize.

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