But the NFL is finding itself in a really tough position. I love this sport, but I find it ethically difficult to watch now. It would be one thing if the NFL was doing everything it could to protect its athletes, but it's absolutely clear they are trying to bury their heads in the sand on this one:
> “We need a couple million of dollars. What is stopping us is the money. We’re ready to roll.”
Think about this: we currently have no way to diagnose CTE in living people, we think we may have a way, the "we" in that is pretty credible as its the person who discovered CTE, and it will cost roughly $2mm, and the NFL isn't tripping over themselves to write the check for some reason. It would cost 12 seconds of superbowl ad revenue to fund this, and in fact the NFL has pledged $100mm to investigate CTE, but basically they just aren't doing it: http://www.espn.com/espn/otl/story/_/id/20509977/nfl-takes-c...
This is kind of shameful, and as a fan of this sport I really hope they figure out how to have a better position on this issue, because what's going on right now is not sustainable.