They have moved way past the 'we cater to startups' mantra and have gone to catering to large corporations who want to get that 'startup feel'. I was visiting HSBC IT folks in Hong Kong last month, the largest and most established bank in town, maybe the most conservative one.
Their digital teams were working out of a rented floor at Wework in Causeway Bay, HK Island. With a small cafe inside. Seemed very un-banking like and that's exactly why they went there a year ago - http://www.scmp.com/property/hong-kong-china/article/2021679...