1.) We are hardwired to want things to attract mates. 2.) Power, Success, Prestige, Freedom, etc. are attractive. 3.) We want things that are derivative of such things, even if we consciously believe we want to benefit humanity, think it's, fun etc.
Conclusion: The mind has a way of aligning our conscious interests with our subconscious procreative ones. We need to recognize this, but we don't need to embrace the appetitive.