Nothing new here. Consumerism has been questioned by most religions and philosophies. (for good reasons.)
> And meeting people in your community while getting healthy is also frowned upon
I remembered when I moved to the US from Europe, I was surprised to see how fitness was such a huge industry. In my country, we tended to practice sport in some types of non-profit associations. (even though US-style gyms are on the rise.)
I liked this much better than going to the hassle of dealing with membership fees and an agressive commercial structure. In particular, it was also much more friendly than your regular gym. Students stayed on average much longer than in a gym, and they were involved in running the structure.