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I might be the only one here but I have been waiting for a long time for something similar to what Google is attempting to do here.

I don't want to block ALL ads. Only the annoying ones (mostly popup and popunder).

I am ok with being displayed ads by defaults for the sites I consult (especially the ones I like) since it is an acceptable form of micropayment (I should mention that I don't see ads no youtube since I pay for play music).

Sadly, such a selective ad blocking takes time to setup and maintain and with the extensions I always end up realizing that I have been blocking ads on one of my favorite sites for months.

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No matter how benign an ad looks, it is probably still loading a ton of javascript from dubious places. Ads are a perfect distribution system for malware, and the best strategy is to just disable the whole thing as comprehensively as possible.

I'd rather my favourite website goes offline than my bank account gets hacked.

I could see us getting to a place where ad networks that allow third party javascript are blocked. That's probably enough to deal with most malware worries, even if it's not perfect.

I'm confused. You used an example of not realizing you were blocking ads from a site to support a less transparent blocking approach? Why can't you just take the list from this better-ads program and use it in your extension? (And if you can't, think about why you can't)

I can't figure out whether your problem is with the current crop of extensions or the filter lists. Regardless of which it is, I'm not sure your concerns will be alleviated by unnecessarily-built-in, likely non-extensible, likely non-customizable blocker using an opaque set of filters.

Depends on how these filters are configured. Again, I just want something that blocks mischievous ads and lets everything else in.

I don't know whether Google will achieve this but I am willing to give it a try.

To be honest, I am disillusioned with the extensions I have tried that seem all lacking because they are only here to support a racket like business model where you pay to get whitelisted.

> Depends on how these filters are configured.

What I'm saying is you probably can't configure them to your liking. Otherwise, they'd just give us a filter list for our existing extensions. Do you support hidden lists over visible ones?

> To be honest, I am disillusioned with the extensions I have tried that seem all lacking because they are only here to support a racket like business model where you pay to get whitelisted.

The most popular among tech circles, uBlock Origin, does not suffer from this. I am disappointed that you only tried ones that are corruptible and then had those experiences lead you to look forward to a more opaque solution by an ad company. Yet I fear this is why Google will succeed.

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