It's a marketer's dream: arrhythmia causes young healthy people sometimes suddenly drop dead without any prior symptoms. It happened to Sheryl Sandberg's husband. Sudden cardiac death kills 600,000 people per year with 50% having no prior cardiac disease. [1]
Hopefully the Apple Heart Study turns out to allow early detection of arrhythmia. Apple will end up selling millions of watches based on people's (myself included) mildly irrational fears.
[1] ttp://www.clevelandclinicmeded.com/medicalpubs/diseasemanagement/cardiology/cardiac-arrhythmias/