Einstein (relativity, nuclear), Heisenberg (uncertainty principle), Obama (for his color).

I would place Bezos before Musk, because Musk risks too much and is not really that successful. But even Bezos will be forgotten. Who remembers the founder of the richest and then most important company of the world for centuries, the Dutch East India Company (VOC)? Johan van Oldenbarnevelt? The worlds first bond and stocks sensation. Any rubber baron? None. Only those who wrote about them became famous. Literature.