Eeh I have quite a few of these in data centers for Deep Learning work. What am I supposed to do now. Swap them out for Tesla/Quadro cards? Switch to AMD or Xeon Phi? Or just ignore it and possibly violate ToS. Nice move Nvidia ...
This gives you a while to continue using the cards, without violating the ToS.
For all new servers you set up, you will have to look at other solutions, though.