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Are we sure they snuck it in?

It's possible they disclosed it appropriately... Apple's policy allows easter eggs if they're disclosed confidentially to the appstore review team.

But the point is that Yelp was using a private (at the time) api to support the monocle.

Edit: According to dieterrams, I am mistaken and stand corrected.

This is apparently untrue, according to the (then) intern who created it.

Yeah, I just put a set of buttons on top of the other camera buttons - no digging into the view hierarchy or anything crazy like that.