Here in Europe it’s even worse, in my country the only streaming services are Netflix and a Russian-only equivalent (I don’t speak Russian). It’s no surprise that pirating content is so prevalent here, it’s not that people don’t want to pay (although it’s not really fair that the average wage being 4x less than the U.K., Netflix is more expensive here), it’s that they aren’t even given a choice. Most of the time I use a VPN to access U.K. streaming services.