Cable TV’s Password-Sharing Crackdown Is Coming
bloomberg.com
bloomberg.com
Implmenting stream limits is tricky, as there are edge cases that are hard to get right. However, common DRM services like Widevine and Playready have adopted the extensions necessary to implement stream limits, so there are already "of-the-shelf" solutions.
In short, this is a non-issue with available technical solutions.
Full disclosure: I'm an engineer at Netflix who works on cable set-top boxes.
The HBO 3rd party app streams + the xfinity app streams + the ESPN app streams + the USA Network app streams [ + 30 other channel-specific apps ] all have to report to a single central place for each cable provider, if you're going to do this effectively, right?
Sorry, you're right, though, I chose the wrong word: it's not a mainly technically challenge e.g. for scaling, it's a process/implementation/people one.
To watch something in ESPN app: 1) user visits ESPN app 2) espn kicks user to cableco login embed to verify what channels they're allowed to watch 3) some sort of account-based rights info exchange 4) [everything past this point is ESPN-platform-mediated stream limiting only, and this part is analagous to what Netflix, etc, does as well, but they don't seem to be checking in to the same central place as other partner apps]
Cause doing some account sharing in the past, I noticed there would sometimes be problems if we were all trying to use the same app with the same cable creds, but that me watching ESPN and Alice watching Fox Sports and Bob watching TBS didn't seem to interfere with each other at all.
E.g., still seems like you have to have a central heartbeat if you're centralizing your stream limits.
And more directly, why can my parents watch more stuff if using multiple separate apps on their shared cable account than if they're both watching through their UVerse app?
Not every app implements this properly, but it's all part of the decade-old spec. If this sounds like a lot of work, you're right -- the vast majority of content owners outsource all this work to Adobe's hosted TVE platform that maintains integrations with multiple cable companies.
Edit: also, cable companies definitely collect and resell viewing data for advertising purposes. Shouldn't surprise anyone, but they've had this capability for at least 20 years (STB channel change used to be sent on out-of-band RF back then but it's all IP now). In fact, with nothing more than an IP address, you can usually target quite a few attributes at the household level.
There were dozens of times in the 2 months that I had the service that I was unable to stream, because I had hit a "concurrent streams" limit.
Switching between devices, having my browser auto-login (which would take up a "slot"), And the fun bug they had for a while where if I started a stream on my phone, then "cast" it to a chromecast, it would count as 2 streams, and due to a limitation where playstations were given their own dedicated "slots" meant that 2 people couldn't watch on a chromecast at any given time even though I should have had 5 simultaneous streams allowed.
I ended up canceling the service because of it, and I appreciate the limits that Netflix has much more.
However the channel selection is pretty limited, and they are still only available in a few areas (luckily I am one of them)
...and then the customer complaining that their poorly-behaving device keeps getting interrupted?
Disrupt the oldest one, sure, but make sure to have some sort of clear indication of what happened and why.
PS Vue uses MLBAM's streaming infrastructure, which if I'm not mistaken is pretty highly regarded for its quality and stability.
Obviously, safeguards for personal things is important, but the other way you see passwords used (at least in fiction) is for groups - secret door knock, "What's the password?" said by some bouncer through an eye slit in a door [1]. In this perspective, password sharing is a norm. It can be seen as a means to signifying your membership in a group... that shares Netflix.
https://lists.debian.org/debian-devel/2002/09/msg01810.html
Why GNU `su' does not support the `wheel' group ===============================================
(This section is by Richard Stallman.)
Sometimes a few of the users try to hold total power over all the rest. For example, in 1984, a few users at the MIT AI lab decided to seize power by changing the operator password on the Twenex system and keeping it secret from everyone else. (I was able to thwart this coup and give power back to the users by patching the kernel, but I wouldn't know how to do that in Unix.)
However, occasionally the rulers do tell someone. Under the usual `su' mechanism, once someone learns the root password who sympathizes with the ordinary users, he or she can tell the rest. The "wheel group" feature would make this impossible, and thus cement the power of the rulers.
I'm on the side of the masses, not that of the rulers. If you are used to supporting the bosses and sysadmins in whatever they do, you might find this idea strange at first.
I don't disagree being able to stop streams remotely would be a great feature, I'm just saying there is another way to avoid the hassle of tracking down the offending devices.. ;)
What is it with engineers willing to brainwash themselves regarding what constitutes a “good compromise” within the context of what their paycheck depends on?
Enforcing reasonable limits on a service seems.... reasonable.
You won’t change my mind, so don’t bother replying.
Of course this isn't to say this is how cable companies should exactly go about solving their problem, but by cracking down on their PAYING subscribers, they will drive more people NOT less to either pirate, or share passwords.
You can't create fake accounts for your Echo's, they actually make an effort to verify you actually exist with some identity database. All to prevent a legitimate customer from being able to use their service.
https://www.spotify.com/us/family/
https://community.spotify.com/t5/Accounts/Family-Premium-mul...
She's got her own account on our family plan, but she's not going to change the username/password to hers every time she uses the Sonos (and me do the reverse).
I suppose I could generate a "dummy" family member account used just for the Sonos, but then it wouldn't have my playlists....
https://en.community.sonos.com/controllers-software-228995/m...
They really do need to set the stream limit for the whole family plan rather than 1 per account, but at least as a workaround: Can't you share playlists?
This is more about bad implementation (and possibly design) than anything else, then. ALL of the other online services I've worked on have had a reasonable and enforced policy here. It's not that hard to do (there are harder corner cases if you do allow customers to do things like family sharing, but it's still not rocket surgery).
Oh, I can't stream it though. Uverse only lets me stream from 3 of the NBC Sports channels, and not that one. Guess I am going to just cancel the cable I pay for and use someone else's Comcast login instead.
I don't mind paying for streaming service, and when HBO cracked down I bought a subscription that night. But some services you can't even pay for if Comcast doesn't run cable to your house.
However there is one exception, and it's when a company will not allow me to purchase a tv show or movie.
All too many times I've watched seasons 1-4 of a show on something like Netflix, only to find that the most recent 4 episodes of season 6 are on a cable "on demand" service, and season 5 is only available as a DVD box set purchase, with the first half of season 6 literally 100% unavailable anywhere.
I want to pay for their product, they have the product, in most cases they created the product! But they aren't selling it because of reasons that I honestly don't care about any more. I will happily steal that content without remorse.
Generally, shows available to purchase on DVD are also available to purchase as season passes on for-pay services like iTunes, Xbox Video, Google Play Video, and Amazon Instant. Same goes for back episodes of current seasons. Hulu also has some shows(from a few networks) that are in-season but have fallen out of the cable service on-demand window.
The exception to this rule is sports (which are a whole different can of worms) and shows on "premium" cable networks (HBO, Showtime, etc.) which require you to pay a separate subscription to watch anything in-season before it's released as a box set or as a for-pay stream.
I suspect that if you invited friends to sit on your couch and watch a broadcast with you, the content companies would claim that as piracy too, since your friends are not necessarily paying subscribers.
There is no way this is true. Not saying that it isn't a problem, but statements like the above are approaching the same level of BS as when the ad industry says most people would prefer to trade their privacy for the privilege of being manipulated by targeted ads.
Can someone help me understand how it is robbing them of advertising dollars? I understand it's robbing them of fees (though I don't like the double-dip model and especially loathe the concept of retransmission fees). But I don't understand how more "free" eyeballs are costing advertising dollars. In fact, I would think more eyeballs would be an advertiser's goal.
Also, they would be wise to get advertising dollars per viewer as TV streams are often legally multiplexed in a household. This had traditionally been the case in the pre-digital world w/ Nielsen ratings.
Newspapers used to estimate IIRC that each paper was viewed by an average of three people, therefore the advertising “reach” was standardized as such.
It’s all a bit arbitrary, in the case of paying for eyeballs, as opposed to clicks.
The only revenue they are losing that is real revenue is subscription revenue.
- make it easy for the legitimate customers to actually watch their streams. Instead of "too many streams in use", try "click on this link in your email to start watching"
- make it easy for free-loaders to watch. Instead of "too many streams", say "click here for an instant 3 month free trial!"
Or something like that. You have people who want to watch your stuff. That's a very valuable lead, don't throw it away by offending them.
How would that work with my Roku?
What if I use an email address I share with my friends and family which defeats the purpose?
Speaking anecdotally, I cut the cord years ago and do have some shared password access that I use, but purely "because it's there". I got along fine without it and will continue to do so if this crackdown gets me.
The cable companies are just the pipe. Cable company margins on video are low. Content providers control the content production and price.
Unless you're suggesting the solution to the problem is more vertical integration (a la Comcast NBCUniversal)?
"The chief executive officer of Charter Communications Inc., which sells cable TV under the Spectrum name, is leading an industrywide effort to crack down on password sharing."
Seems to me the cable companies are heavily involved. Which makes sense because they would like to sell the cable TV access just as much as the Internet access. If customers only need streaming and no cable TV then I would imagine they would stand to lose quite a bit of revenue.
>Password sharing is a symptom of cable companies inability (or indifference) to innovate on either content or price
Because video is barely profitable and HSD is very profitable, cable companies definitely do not like to sell TV as much as they like to sell HSD. Cord cutting is not as big a deal for the cable companies' profitability as most people think. If anything, the bandwidth required for streaming (now in HD but soon in 4k and then in VR) is so high DSL becomes less viable as a competitor and cable companies can raise prices for HSD even faster.
For cable/satellite/OTT, most of the package (Viacom, Time Warner, NBCUniversal, etc) content providers bundle content and get a large lump sum up-front per annum from each distributor. However, premium a la carte content providers (HBO, Showtime, etc) receive a small lump sum plus a a bulk of the per subscription fee.
For Netflix, Hulu, and Amazon Prime - content is bundled and paid for up-front per annum on a multi-year contract. For example, Paramount/MGM/Lionsgate/EPIX distributed solely through Netflix thru 2014 and then switched sole distribution to Amazon Prime.
Hollywood traditionally likes cash up front because production and marketing costs are "bursty" rather than evenly distributed. And this is because the success to failure rate (risk) of entertainment products is too abysmal to easily obtain reasonable financing rates from lenders or reasonable terms from investors.
This kind of diktat is actually pretty comical. Social consensus is pretty clear on how little people care about this, but for cable companies isn't not only a profit impact but a deep moral wrong. Might they not have more success by understanding exactly this disconnect in mentalities over streaming services, rather than trying to pump petulant propaganda?
There's no disconnect, because they don't actually believe this. It's just the line they're using, and the line that their lobbyists and lawyers will use. Until there's a robust technical solution (maybe facial registration?), they need to try social and legal ways to maintain and boost their margins.
I call bullsh*t.
We shouldn't let these self-righteous selfish neanderthals try to justify their egregious rent-seeking.
Once you know where to look, the cost is about a minute of your time to pick which particular feed, among many, to watch.
Do you want the home-team's broadcaster, the visiting team broadcaster, and do you want that in another language, maybe? It's à-la-carte.
A cable company password is never involved.
In the future, the old-fashioned companies we know today who don't "get" it will not exist. This Bloomberg article illustrates why, albeit indirectly.
The only cost was the TV and the time to watch commercials.
Indeed.
The bigger a subscriber fee you can charge as a cable channel -> the more you can bid on the rights for the local team -> the more the team receives -> the more the team can bid on players.
Also, just this past week, ESPN sucked up all of these regional Fox channels and are on the hook for these contracts. There is a real bubble in sports salaries right now, and it won't be supported by viewer eyeballs forever.
How do you think you watched the average college football game in 1980? The answer is: you didn't. It wasn't broadcast. A handful of games a week were broadcast anywhere. Cable slowly increased the number of games available over a few decades, but it was no longer free. There simply weren't enough broadcast channels, or enough interested eyeballs, in order to justifying broadcasting the average Oregon State @ Utah random weekly matchup anywhere before big cable bundles with lots of expensive ESPN and regional sports networks.
Same for local pro sports: the 90s gradually saw more and more of my home teams' games being available on TV, but not purely on free over the air TV, the economics of that rarely made sense. Regional sports networks were the driver here, and they collected subscriber fees. The amount of advertisements shown saw some big increases too, to help recoup the costs with both revenue streams. You didn't use to always have the dude with the red hat stepping onto the field to stop play for TV timeouts nearly as much.
You sure as fuck did not watch "any live sporting event I fancy, for free." That poster is living in a dream world if he thinks that will continue to happen without people paying for the goddamn content.
As for today, if there's money in it then they'll do it. There wasn't as much money in sports at the time. There's money there now. If they wish to continue that revenue by exploring a free streaming model with commercials, then they will find a way. Many creators said "we'll never do that" in many things over the years, and then they eventually do when they decide to not turn the money away. The only constant is that things change.
In the end, if people don't want to contribute to the costs of entertainment via payment or ads, then that entertainment dies. But the model is there, has been there for years, and it's up to the content creators decide how they wish to move forward.
NBA Playoff games used to be on tape delay when they were even televised.
What exactly is there to "get" from your comment? That you're gleefully infringing copyright? If so, yes, we already know you exist. You're not adding anything to this conversation.
(By the way, this comment also applies to ad blockers in web browsers. If you don't like ads, that doesn't mean you still get to view the content without ads, any more than you still get to attend a concert whose ticket prices are too high for you.)
If you don't want ad blockers to view a site then find a technical means to prevent it. You are not going to convince me that I have a moral obligation to consume psychologically manipulative content that is unrelated to what I am seeking to view.
You can frame this as civil disobedience against duress, or attack a strawman of morality (which I never brought up). It's not that complicated or subjective. It's a business transaction. I'm saying if you don't like the store, don't patronize it. You're saying that if you don't like the store's prices or how they do business, then you get to take the goods without paying.
Interesting. Are there any sites that you know which do this?
Just like the old days of pirating MP3s that's mostly gone by the wayside because they've figured out how to make the business work. If I could choose to watch any sporting event with any announcer for $1 or $5, it wouldn't be worth my time to pirate.
FWIW, I actually don't share cable TV passwords; I'm technically a cord cutter although I have a cable TV subscription that's not plugged into the TV (I use an antenna) because Comcast charges me less for internet service if I agree to let a cable box rot in a box in my attic.
I pay for the NFL.com Game Pass streaming thing, have Netflix UHD and Amazon Prime Video, and maybe 3-4 times a year I use my own cable creds to watch something on HBO.
Anyway, this is a good check on the monopoly of copyright. You've been granted this incredible power to sell copies that you can manufacture for free. But you still have to deliver a good experience; you're not the DMV.