To be honest, I don't see a persuasive argument. In order for this to be worth the extra development time the company needs to have a big marketshare on both platforms - MS failed because they had zero footprint on mobile, and I think Apple will fail because they have a relatively small footprint on desktop. As a third party developer, is it really worth your time to make a native macOS app when the web is already very capable? In some cases I'm sure it will, but in the vast majority of cases you're going to need to make a web version anyway (for the huge number of Windows desktops out there), so a native macOS app just wouldn't be worth it.