I use ghostery to block tracking, no ad-blocker. But since almost all ads track users almost all ads are blocked. If anyone want to show me ads they will have to show ads without tracking that try to find which ads will be least interesting for me
"Cliqz plans to eventually monetize the software through a program known as Cliqz Offers, which will deliver sponsored offers to users based on their interests and browsing history. However, these recommendations will be processed locally based on a remote repository of offers, with no personally identifiable data sent to remote servers." [1]
I haven't looked further into it, but it makes me feel like I should contribute to a browser project...
[0] https://www.ghostery.com/blog/ghostery-news/ghostery-acquire...