I often prepare stews right before I leave the house, so I can come back to a hearty lunch/dinner a few hours later.
- Increased popularity of homecooking/healty eating over the last years (celebrity chefs shows, websites,youtube, etc...), over take out or frozen stuff.
- Ease of use. The IP has a premade setting for all its major functions. It can be left unattended, keeps the food warm automatically, etc.
- Flexibility. It can work also as a steamer, slow cooker or yogurt maker.
- Compactness. It is kind of bulky, but since it´s electrical you don´t need a stovetop to use it. You can use it easily in a small studio with a very basic kitchenette, for example.
My only beef with it (heh) is that the UI tries to be too idiot-proof and ends up being kind of a mess, otherwise it is a fairly well designed and funcional piece of hardware.