> $12.99 in the store and $27.xx at Amazon!
Was this from a 3rd party seller? I have seen a lot of 3rd party sellers have listings for pretty outrageous prices. I think they're either trying to catch people who don't shop around / don't know what the product is worth, or they are just not managing their pricing well. On a lot of popular products you can see an example of the latter where Amazon themselves will be selling a product for a given price, and then if you look at other offers you'll see the same thing being sold by other sellers for double or triple Amazon's price.