In many cases this idea is illegal under local zoning laws which is....unfortunate.
edit: was referring to places where you cannot build up anymore, such as sky scrapers in NYC
It was kind of neat actually and pretty cheap (relative to similarly sized places in the neighborhood) due to being on the ground floor and below.
I'd bet zoning is not the only thing keeping that from happening.
I don't know about NYC but California is an earthquake-prone area. Making underground housing that can withstand a serious quake would be quite a challenge. And imagine trying to rescue people from -100th floor after one...
I'm all for the idea, but I don't get claustrophobic very easy