But how is that different to any other resource? In the same vein you could say new companies cannot pay the premium for fast servers, big databases, expensive marketing, top talent...
Should the same go for people? Are you looking forward to possibly seeing ISPs nickel-and-dime you to death, e.g. with "packaged internets" products that limit the sites you can visit based on how much you pay? - https://news.ycombinator.com/item?id=15934044