That’s what most people fear right now. It would potentially make it harder for new companies to compete with giants as they will not be able to pay the premium required to provide an equally fast service.
Should the same go for people? Are you looking forward to possibly seeing ISPs nickel-and-dime you to death, e.g. with "packaged internets" products that limit the sites you can visit based on how much you pay? - https://news.ycombinator.com/item?id=15934044