The other absurd thing is people worried about Netflix, which as far back as I could remember is a big reason why this whole debate started in the first place. How about, if you want to watch TV, get TV. Leave the internet to information that doesn't have an alternative.
They were fine with Uber operating in an unregulated manner while dominating highly regulated competition. Soon I wont be able to hail a cab in Manhattan and we will all be crying about muh monopolies again.
All you needed to know about GOOG was the fact that it ever crossed their minds to make their motto "Don't be evil."
Hopefully there is opportunity to return to decentralization with the blockchain and projects like Substratum.