Actually, the public has been convinced that regulation on ISPs is a good thing, and that repealing that regulation without replacing it with anything is a bad thing. And I think that's a pretty fair thing to think.
I talk with a number of Americans (especially on Freenode and over mailinglists) whose only options are satellite (which explains partly why they're still on IRC) or installing their own point to point radio network. All the current rules mean is that their only available ISP has to tell them explicitly that they'll be sabotaging BitTorrent traffic. Leased highway conduit space or leased dark fiber, and a loosening of (other, more administratively significant) regulations would have an outsize impact on the cost of the last miles of radio and/or fiber backhaul, instead of just adding pages to the subscriber agreement.