In telling our story early on I would talk about how Lyft was #2 in the ride-hailing space and was a billion dollar company. If we could be #2 in the grocery delivery space we should command a comparable valuation to Instacart (meaning we'd be worth a fraction of their valuation, but it would still be great by any standard).
And we did exactly this [1]. With much less cash (60M vs 800M+) and in a very short period of time (we literally hadn't started building this three years ago from today).
I haven't been involved in the past couple years, but am still friends with the founder and several on the team; and had a bit of equity (whohoo! :-).
Really happy for everyone involved and for Birmingham and Alabama!
[1] Here are my ratios based on recent valuations:
Lyft/Uber, 11B/70B = .16
Shipt/Instacart, 550M/3.4B = .16
Astonishingly accurate! :-)