Was there really any kind of apology you would have accepted? I'm not sure how they could have been more mea culpa than this.
Instead, only pay attention to the actions that follow, because those cannot be faked.
Individuals lie, just like companies do. The rate of lying might be different, but that doesn't really change much.
But well, yes. It might be an exaggeration. To look at it positively, marketing people are just good at communicating ... only the borders to missleading and plain lying are very blurry ...
The fact that this was a dramatic mea culpa does not matter. I have every reason to not pay attention to how contrite they sound.
It's like being apologized to by a drug addict, for stealing. The apology has no content.