It's completely public and can't be tampered with, so you can check exactly where the money is going.
Btw. most people people who don't know Chinese will think "Hong Bao" is some guy. Bad branding for what it's trying to do. Gives the wrong impression that we're giving away money to some guy named "Hong Bao" who's promising to give it to Wikipedia and EFF
Except the page admits there will be a delay of a month before the proceeds go to the EFF, and that transaction is NOT on the blockchain, as the wallet is "sold" and the money is, perhaps, donated to the EFF. So you can't actually check.
The main problem is that the EFF doesn't have a publicly disclosed Eth address (they do accept BTC) so I just decided to support them by pledging to donate to them. Of course, nobody on the internet knows you're a dog, nor if you're honest ... :/
[1] https://blog.altcoin.io/the-first-ethereum-bitcoin-atomic-sw...
If they don't give it to creators...the creators won't promote them.
They need the evangelists.