Outside the wireless space, the local loop is a rather strong classical mono/duo/-poly. While there may be several re-sellers, and more players at the national level, in practice for most individual homes the choices are extremely limited. Network effects (in an economic sense) are in play at the ISP level so entering the mature market as an 'independent' isn't as straightforward as it sounds. Consumer Internet is furthermore already packaged in with a TV/PSTN/Mobile bundle offer. Keeping an open Internet has definitely been a struggle in Europe. One that is under constant attack. A strong Net Neutrality stance has been the only defense, but also over here it is failing as we speak.