Studio execs are constantly trying to make characters more likeable or artificially raise the stakes of the scene. Some characters should do unlikeable things at times, then it's even more rewarding when they redeem themselves at the end. Or you want a really memorable villain. Some stories just have fairly low stakes.
Some of the most successful writers talk about reading "the note behind the note". They take the criticism, but don't make the exact adjustment the exec is looking for. They take it as an indicator the character isn't developed enough yet or the story isn't engrossing enough. If the exec were absorbed by the writing more their mind wouldn't wander enough to add a note.
I think that's a good attitude to have when producing anything of great complexity. The fact a customer has a comment doesn't mean you should just implement what they asked for, it means you should really look to understand what they value in the current product and enhance that.