Just playing with the sliders on the pricing page show I'd pay almost double (~130/m) what I pay now for Heroku (~70/m).

I see you're the cofounder of NodeChef. You need to rethink either your pricing or your market position. Also, it's customary to be upfront about conflicts of interest, by declaring "I am the cofounder of NodeChef". Better than trying to hide it (which comes off as scummy), or expecting people to dig through your comment history, which is just lazy.