Yes, also the immediacy of experience. No signup, no prompts or forms, no friction. Just one click and you’re immersed in the action.

When companies clutter first experience with legal disclaimers, signup offers, and every other thing, I wonder if they are always carefully balancing the competing interests of business and product design as a big picture weighing everything together.

To the extent they do that’s great, but it seems sometimes its a lawyer trying to do and think only of their job, a marketing person only thinking of their job, sales only thinking about revenue, rather than globally optimized decision.