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I think that there are important distinctions between incremental and revolutionary products, and I agree that this advice may not work for the latter... now, how do you stop founders from thinking their latest idea is revolutionary just because they haven't done enough research to know any better? (This is what I wonder about with my ideas)

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If the founders don't know whether the product is revolutionary or evolutionary, they don't understand the market. If they don't understand the market, why the heck are they building a product for it in the first place? Get some experience first by working in that market, using someone else's money.

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