By copy, I think he meant the writing of the page, copywriting. Please pursue the below links, you may find them helpful. I also recommend redesigning the site to be little more visually appealing.
https://news.ycombinator.com/item?id=11469889
https://medium.com/@InVisionApp/10-ux-copywriting-tips-for-d...
https://medium.com/talking-microcopy-writing-ux/go-to-guide-...