I am probably more familiar with insurance than most, having done detailed research in the arena and knowing pros in the industry. My premiums this year increased by only 40%, on top of the 65% from last year's increase; a pleasant surprise. I have a 25 sheet Excel doc that models out my family's expected healthcare costs for the year to compare individual plans. If I were to stay with my current plan (which I won't) it would cost me well over $32,000 in total next year. I've spent many hours trying to figure out what the best financial path forward is, and I still have some huge question marks. (Ever tried to get coverage information for particular CPT codes from an insurer? Ha, good luck!)
Unfortunately, a lot of the cost comes down to the demographics of the individual market, and I don't know much of what can be done about that. I don't fault the actuaries at the insurance cos for doing their job, and it's true that despite the crazy premiums and poor coverage the insurance cos are still bleeding money in the individual markets. Having also lived in countries with single-payer systems I don't believe that is the solution either. But something's got to give or entrepreneurs just won't be able to afford being entrepreneurs anymore. (And the situation will just get worse for non-entrepreneurs who don't have access to group coverage).