There is the possibility that I'm reversing causality here. In other words that the media coverage increased following the increases in bitcoin, rather than the opposite as I'm suggesting. But Google Trends along with the price graph seem to support my suggested causality:
https://trends.google.com/trends/explore?q=bitcoin
https://www.coindesk.com/price/
This just seems to be a huge influx of dumb money. If this is true, it's going to lead to some interesting near future volatility. These sort of investors are going to be more inclined to jump ship at what would normally be the tail end of swings. They will see it as 'the crash', race to get out, and create a self fulfilling prophecy. Perhaps offering a great time for investment for anybody who can accurately determine when the double dip decline is bottoming out before a return to normalcy.