Can someone provide a pros/cons of Contentful? I don't get what's so hard about building an API around content. The frontend I get, but the backend seems relatively simple, and the complexities are usually brand-specific
The way I see this is, it allows you to completely skip building the content management portion of Admin UIs, and present you with pure content as data, so you have full flexibility over how your website layout looks.
Examples: Sorting of ordered many to many relations, WYSIWYG or markdown editors, workflows, versioning, concurrent editing of items - all the stuff that you don't need for an MVP but if you have hundreds of editors and non dev people working on the actual content.