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Forgot to add a joke: you can judge from my nickname! :-)

Can add to that, I worked for a few months in a small mobile ad network and the throughput of that was insane for the size of the company. Also a shitshow of a company on many levels.

So Google built a platform that is excellent for running ad networks. It seems so obvious now.

Ads are a super intensive workload with super low margin. It'd be more correct to say that google built a very efficient platform that can run anything. Well, anything easier than ad, so almost anything.

1.2m request per sec of ads looks like adblock isnt working .

Good news to me. Let everyone else keep finding all the free services. Everyone can't use adblock or nothing is free anymore.