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1) start an ad based website;

2) pay content creators with a new cryptocurrency;

3) require advertisers to use the cryptocurrency in order to buy ads.

If YouNow implements step 3, then they might have something.

Who knows, maybe they'll end up doing a different #3, put the cash in their pocket, while creators get paid with funny money. Lotsa scams as people try to catch the next bitcoin

After reading the YouNow whitepaper, I am unsure how to argue that they are not doing exactly that

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