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There is probably not as much money in ads as there used to be.

In the good old days there was no alternative to print media ads. Today there is so much more ad space available.

The money is definitely still there in ads, and growing nicely! As others have pointed out, Google and Facebook have hoovered up the lion's share of the new revenue for themselves, which is arguably starving off the wider ad-supported ecosystem in many ways.

Nearly all the revenue in ads has now been captured by Google and Facebook, which is the far greater challenge for publishers.

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