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There is probably not as much money in ads as there used to be.

In the good old days there was no alternative to print media ads. Today there is so much more ad space available.

The money is definitely still there in ads, and growing nicely! As others have pointed out, Google and Facebook have hoovered up the lion's share of the new revenue for themselves, which is arguably starving off the wider ad-supported ecosystem in many ways.

Nearly all the revenue in ads has now been captured by Google and Facebook, which is the far greater challenge for publishers.

How much were the classifieds pulling in before in that 80%, do you know? I know classifieds used to be huge.

Craigslist could probably pull in multiple billions a year in profit and 10 figures in revenue if they went for revenue a lot more. Company value would probably be close to eBay level.

How much have production costs dropped from print to the web? I'm guessing it's not 80%, but it should be a fairly substantial amount.