This is why both the USA currently and the USSR formerly deserve the same criticism, and we need to move beyond this rationality of unfreedom, and the answer to this I belive lies firmly within the realm of revolutionary Communist movements, but only after realising exactly what inspired the controlling rationalities of the US and the USSR.
The US (as it continues) and USSR both institute(d) a policy in which the only freedom is that which you are told you are supposed to have, and that any freedom which transcends is called either "Socialist" or "capitalist". These are projected as 'bad' because they appear within their respective societies to reach 'the limits of reason itself'. To the American taken in by his 'freedom', Socialism is not only unreasonable, irrational or unjustifiable but it is impossible itself, because to him what is rational is production, the pervasiveness of technology and relentless consumption. Similar things can be said about the USSR and its descendant Marxist-Leninist states.
Within the USSR, there was no qualitative change, there was only quantitative change, and indeed due to their rationality, Socialism could only be seen as quantitative change, a sliding axis between capitalism and Socialism. This is because they were fixed by controlling rationality in which Communism has become quantitative, obscuring the fact that it is truly qualitative, Marx said as much all along: Communism is the rejection of all established notions, Communism abolishes all notions of morality, justice, freedom and indeed stands in opposition, contradiction to all previous societies.