You can't make people solve problems they don't have. If Google failed with the Hype Winds at their backs, then I doubt anybody can do it.
Anyone who's ever dealt with the horror of a multi-user email thread (>>>>>This sort of thing, or perhaps "My_Doc_CASEY'sVERSION.doc")knows that Wave at least solves that problem fairly well.
Of course, no one really cares about that if you can't get your whole team onto Wave in the first place.