At least those with a choice, which I'm guessing isn't the majority of people. Comcast pays my building to ensure that no other ISPs are allowed in the building. That's very common, at least where I am.
ps: the NN FCC thing got me curious, how much the web would be different if we had to pay. Even a small fee for things like google.
http://www.timesfreepress.com/news/local/story/2016/mar/15/h...
But it's a shift of the goal post to consider free markets as unregulated ones. It was for a long time well understood that good regulation ensures competitive markets. Or when there can be no competition, to have highly regulated monopolies to in effect legislate the outcome that most people who are politically active want.
This is a situation that plays out all over the country.
A loud message needs to be sent to Comcast. Now. And tell them why you are canceling service.
Example: at my apartment, I've got a choice of Sonic, Webpass, Comcast, Verizon, AT&T and possibly others. It would be effortless for Facebook/Amazon/Netflix/etc (FAANG) to post ads showing the speed difference, offer me N free months to ride-out my contract, then I'd switch.
5G is also a game-changer, since in theory it replaces wire-lines.
My secret hope is that a consortium of major content providers pools their capital and buys a major telco to ensure open access. They could also do sophisticated things with security and software routing.
FAANG market caps: 2700B
Apple 900B Google 700B Amazon 550B Facebook 500B Netflix 90B
Telco market caps: 500B
Verizon 191B AT&T 213B T-Mobile 50B Sprint 24B