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It's a column expressing one person's (Farhad Manjoo's) viewpoint. It isn't a news article or opinion from the NYT editorial staff.

Im not extremely familiar with how newspapers categorize their content, but wouldnt this still go under an opinion piece or be labeled as such? Honest question.

Usually repeating columns in newspapers have names next to the byline. So this one is attributed to Farhad Manjoo - STATE OF THE ART which is explained as "A column from Farhad Manjoo that examines how technology is changing business and society."

Columns are very much opinion pieces. Editorials are opinion pieces written by the editorial staff and usually are looked at as having the support of the paper (like endorsing a candidate). It definitely be more clear though.

Is he pleading for actual censorship though? It sounds more like he's saying that the platform should help people avoid content they find offensive.

So someone is free to post their racist and misogynist memes but someone who doesn't wish to see that content just wouldn't see it.

Pretty sure that's not what he's saying though.

Many journalists are happy to censor opposing views.