There are hundreds of people tweeting about how Firefox 57 has ruined their browser experience, and they are representative Firefox users -- the kind who have been using it all along, and relying on all the software Mozilla just broke. I don't think Firefox will gain market share by alienating all these people, while attempting to beat Chrome at its own game.
I wonder if there is any set of circumstances that would cause Mozilla to realize that making a new browser and calling it Firefox was a bad idea. If market share still continues to tank -- like were they realize for every person like the parent commenters, there may be many pre-existing users who have no reason to use Firefox anymore -- would they then admit it was a mistake? My guess is there is no such set of circumstances... witness the fact that Mozilla originally cited declining market share as a motivating factor for this big change, but then recently we have stories like this https://www.theregister.co.uk/2017/07/25/new_war_for_mozilla...