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They would have to pay the ISPs? It may well benefit them in the long run by increasing the size of their moats, but it will immediately affect their bottom lines.

> So are they protesting this action simply out of principal?

No they are protesting to protect their wallet as well. If suddenly ISP's feel you should have to pay extra to use Google, that will have an immediately and direct affect on Google's revenue. That is why they are protesting.

Imagine you were selling your rent controlled apartment on Airbnb and all the sudden the landlord wanted a fat cut. You'd be pissed...