Agreed, but with the exception of EV-SSL/TLS, certs are fungible and therefore no site
needs 'real' identity validation, because you can't actually see the identity anyway (short of running cert patrol or opening up the details page). It's also a crying shame that chrom* hid those details in developer tools now -- when before, at least, you had a fighting chance of seeing crypto/expiration/etc details. (Of course, with DV certs being treated the same as OV certs, someone with a DV cert could just forge all of the metadata, as long as they control the domain; DV CA's don't verify the metadata, by definition.)
In other words, I remember faxing data into verisign or thawte back in the day (not even that long ago), but OV is just not worth paying for anymore: OV provides zero value, now that DV certs are accessible. Someone who had access to your domain could just get a DV (or LE) cert and no one would be the wiser.
I'm not sad to say that Comodo wrote their own death certificate (ha) by racing to the bottom. It's hard to beat free and open source.. the only thing they've got to hold onto now is EV, and that's of diminishing value now as well.