His objections are about low speed manoeuvring: backing up, navigating a yard, handing over papers, et cetera.
People hated it so much they’ve had to add the knobs back.
A car maker ‘thinking about something’ doesn’t mean the solution will be good. There are tons of infotainment systems to serve as counterexamples.
And let’s not forget GM’s ‘easier’ gear shift that caused people to get run over because you couldn’t tell if it was in park.
I had ‘fun’ driving a Chrysler 200 with one of those.