Are you comparing a semi truck driven at 70 mph in between two lanes of traffic to a piece of farm equipment that maxes out at 15mph and is typically driven without another vehicle in sight?
Yes rural roads do not have a lot of traffic, but they are not empty.
People hated it so much they’ve had to add the knobs back.
A car maker ‘thinking about something’ doesn’t mean the solution will be good. There are tons of infotainment systems to serve as counterexamples.
And let’s not forget GM’s ‘easier’ gear shift that caused people to get run over because you couldn’t tell if it was in park.
I had ‘fun’ driving a Chrysler 200 with one of those.