Now some departments are getting more like Etsy - a Shenzhen marketplace. This is good, because there's a lot of random stuff you can get that you don't need to import. It's also bad because it's virtually impossible to know what you should buy if you don't know the brand reputation (and that matters to you).
Take 'usb cable' for example, have a look: https://www.amazon.co.uk/s/ref=nb_sb_noss_2?url=search-alias...
Brands include Rephoenix, Luoriz, Ugreen, Syncwire, RAVPower, Rankie, Benestellar, Onson, Jecent, Emmabin, Brightsnow, Maxteck, choetech, Volutz, Kinps, the list goes on. I got to page 3 before I gave up.
What about headphones? Mpow, OneOdio, BienSound, Alihen, Sephia, ZIYE, Sadon, OMORC, etc.
I'm genuinely curious as to when sellers decided that they must have a brand name for every product, and to hell with the meaning. It's like they all read those "how to sell on Amazon by importing" tutorials.
Even though deep down I know that they're probably just as good as anything you can buy on the high street, the sheer volume of random brands is really off-putting to me for some reason. A bigger problem is that you can miss stuff in the noise - e.g. if you didn't know that Anker have a good reputation, could you tell the difference from any of the other names in that list? Seller churn is also high, so it's not like you can rely on reviews either - that product might be gone in a month.
On a brighter note it really highlights how much you're being ripped off when you buy from a 'name brand' company that's just rebadging stuff from China.