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To get featured the list of fastest cars in magazines etc., to go to car shows, to get people into a show room, to get featured on TopGear/The Grand Tour, for kids to talk about at school and so on. All of which boost Tesla's brand (outside the tech echo-chamber, where it is already strong).

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> to get featured on TopGear/The Grand Tour

I doubt they'd allow that judging by what happened the last time they were featured.

Yes, on the UK one. However, there are many versions around the world. Also, the presenters involved have all left, and are now on the Grand Tour. My point was about halo cars in general, not Telsa's experience in general.

The team at the Grand Tour are going to have to get used electric cars, since I expect all the fastest cars will be electric from this point. If they can't get a loaner car, they'll borrow or buy one, they've done that before.

Model x is enough for all of that.

I don't think kids are going to be lusting after an SUV the way we used to lust after the Lamborghini Countach. This, on the other hand, is lust-worthy.

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