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That is the reason they chose that comparison. a.) everyone thinks a Veyron must have a good coefficient b.) they know it's not that good. Basics of modern marketing (also "low fat high sugar", "low carb high fat", "organic sugar", ...)

I'm pretty sure that Musk and most of the potential buyers are aware about this. But consider this - if Roadster has exact same road performance as Veyron (accel, max speed, cornering speed etc.) while being more streamlined that makes technically superior to Veyron. Imagine a concrete brick on wheels that has the same road performance as Veyron - its engine and aux controls should be insane and deserve an award on its own, but as a complete car it would less impressive as a Veyron despite being the same on the road.

Yep, my car has a lower drag coefficient than a Veyron, and yours probably does too.

A Chevy Tahoe has a lower drag coefficient than a Veyron. One of those super-boxy 80s Volvos has a lower drag coefficient than a Veyron.

https://en.m.wikipedia.org/wiki/Automobile_drag_coefficient