I'll tell you what I believe: The U.S. has been in collusion with Saudi Arabia and their ISIS henchmen from the beginning, trying to use them as a tool to force a regime change in Syria and Iraq. This is why ISIS has been treated with kids gloves for the duration of the campaign, first in Iraq and later in Syria. It was shown that the supposedly intense bombing campaigns were mysteriously ineffective for years, both the British and the American ones, ISIS again and again happened upon stashes of cash and weapons, etc. etc. Too many weird coincidences to mention.
This will not be a difficult theory to consider for anyone with knowledge of history and the American modus operandi in foreign policy. But somehow you're a crackpot to challenge the official story. The mainstream media has been shown to selectively present news to support the official line, and occasionally lie, but people reel at the thought that there is another very different side to the story they get told. Government sponsored covert propaganda campaigns are exposed every other week, but people still buy the 'grassroots' reports from Twitter et al. It's sad but unforunately it may just be human nature to tend towards believing authority.